Look to the music industry for pointers

People often talk about business and it’s quick adoption of the IBM PC.  Depends on the business really, just as the Mac started to invent a whole industry around desktop publishing, one of the more interesting early computer platforms, the Atari ST, was quickly adopted by the burgeoning digital music industry.  CuBase and Logic originated on the platform and small studios were built around them.

People often talk about digital music, but the fact is All Music Is Digital now, from folk through classical and every which way in between.    Music is recorded digitally, created digitally, mixed and produced digitally, distributed and consumed digitally.

Other media have tracked music and it’s steady submergence in the digital realm by a couple of years.   The widespread adoption of the iPod, not the first digital music player, completed the circle.  Video is about to do the same.

We have had a steady progression away from film to ever better video formats, analog to DV and now HD.   Acquisition has made the transition, editing and mixing is already there.  Broadcasting is moving to digital, cinema transmission is too.

When we see video on the web, it is for me, digital production finding its home.

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